Best affiliate networks to make money online.
10. Quality Online Presence
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2. Effective Creative
6. Search Engine Optimization
4. Deep Linking
It’s well known that that deep linking (linking directly from your offer on a publisher’s
site to the landing page where the product or service can be ordered) converts better
than linking to your home page. The fewer pages a consumer has to click to before
reaching the item, the more likely that shopper will complete the purchase. An easy
way for online retailers to provide publishers with their complete and up-
1. Optimized Data Feed
3. Competitive Offers
5. Optimized Landing Pages
7. Simple Checkout Process
The easiest way to get increased distribution is to have the most robust, complete, up to date product catalog possible. This makes your products immediately available to publishers and across comparison shopping engines. It’s also the thing we hear most often from publishers as being the most critical piece to working successfully with advertisers.
Are your offers in line with your vertical or industry? Take a look at what your competitors are offering for similar products or services and evaluate whether or not your margins allow you to provide a comparable or better offer. The trend of offering free expedited shipping proved successful for online retailers during the 2012 holiday shopping season and is continuing to be popular with consumers in 2013
Your publishers can drive quality traffic for you all day every day, but if your landing pages aren’t optimized, then your conversion rate will suffer. Make sure that there’s visual consistency between your ads and landing pages, that your copy resonates with your target audience and that you follow through on the promise of your ad by making it clear what shoppers need to do next to get the special offer.
Streamline your checkout process to reduce the steps required to purchase a product. To prevent shopping cart abandonment, list shipping charges early in the checkout process and include thumbnail images of items next to their descriptions to provide a visual reminder for customers returning to their carts from previous visits.
Publishers, also known as affiliates, spend time and money promoting your products
or services, so you need to make sure you provide effective creative to help them
sell your products. Effective creative has consistent brand messaging and a consistent
look and feel every place the consumer interacts with it in the buy or-
Search publishers in the affiliate channel can complement your existing investment
in PPC by filling in the gaps in your current search strategy whether that is managed
Lack of communication with your publishers is the cause of many failed relationships.
Make it a priority to communicate frequently and clearly with your publishers using
the methods they prefer. Many publishers rely on email or instant messaging, but
there may be times when they’d appreciate it if you picked up the phone or visited
in person — this especially applies to your top revenue-
When was the last time you looked critically at your Web site? If it takes forever to load, has confusing navigation or amateurish graphic design, then consumers are likely to perceive your products and services negatively. Invest in a graphic designer or user interaction designer (or a talented intern) who is skilled at presenting information from a consumer’s point of view rather than from a corporate perspective.